For over a decade, Shell has worked to advance professionalism and excellence in real estate staging. She is the founder and Chief Executive Officer of the Real Estate Staging Association®, (RESA®). RESA is a 501 (c) (6) tax-exempt non-profit trade association for professional real estate stagers. This network of professional real estate stagers includes over 2,000 members, 50 chapters, and 300 leaders. Shell was voted as one of the Top 100 Most Influential People in Real Estate Staging.

In this episode, Shell Brodnax sits with David and gives us insights from the point of view of an association and what they look for in speakers for their events. Shell also talks to us about staying relevant in your niche, coming up with new programs, an what makes a successful association!