In this episode of Demand Gen Studio, we sat down with Aaron Schuhmann from QC Growth, focusing on demand generation from a founder's perspective.

We discussed the transition from B2C to B2B marketing, the importance of understanding sales functions in startups, and how to identify customer pain points.

00:00 Intro & Career Journey

06:49 Transition from B2C to B2B

10:54 Challenges & Strategies for Early Stage Startups

23:39 The Importance of Outbound Sales

32:30 Setting Up Sales Processes for Smaller Teams

37:41 Consistency in Marketing & Sales Processes

42:08 Identifying & targeting Ideal Customers

48:06 Final Thoughts & Recommendations

🔗 Episode Resources:

- Learn more about B2B demand generation → https://www.boundify.io/blog

- Learn more about Founder-led Demand Gen → https://www.boundify.io/blog/founder-led-demand-generation-with-aron-schuhmann

📞 Book a Free Strategy Call: https://www.boundify.io/lets-talk

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