Jenny Muir is the General Manager of Primary Communication, an Australian strategic communications agency. Jenny Muir leads the campaign advocacy, government and stakeholder relations team. Throughout her career, Jenny has worked with many public sector organisations, including the South Sydney City Council, NSW State Government and the Australian Human Rights Commission. Earlier this year, she was elected as the National President of the Public Relations Institute of Australia (PRIA). This discussions includes why PRIA recognises over 1,200 job titles and two ways to use the authentic first-person story.