Great product isn’t enough to scale your business where you want it to be. Jono Petrohilos was feeling good about his business. The site for the online fitness service he and his partner created was seeing 4,000 users a month. Many of them were buying. But Jono admits he didn’t know how those users were finding them and where they were coming from. He hadn’t discovered the power of data analysis. Once he started analyzing the data, he started focusing his SEO strategy to win just a few keywords in his space. This year, their service is Fitness Australia’s Educator of the Year. But as he looks back, he says having a great product without building audience is like opening a restaurant in the middle of a desert.

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Rise Grind Repeat Podcast

powered by EIC Agency

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Hosted by Dustin Trout

Produced by Andrei Gardiola

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