In this episode of Romancing Like Swift, hosts Morgana Bevan and Emma-Lee Jayne sit down with returning guest Michael Evans to discuss the growing impact of the creator economy on authors. They explore how shifts in technology and social platforms are transforming traditional publishing models, empowering authors to become creator-entrepreneurs. Michael explains the journey from platform economies to creator-focused models, underscoring the importance of authors owning their audience data and fostering direct relationships with readers. The conversation provides actionable steps for authors to embrace this evolving landscape, like using direct sales and building an engaged email list to establish a sustainable, independent future.

Michael also offers insights into emerging tools such as blockchain, generative AI, and their potential to redefine how books are distributed and monetized. The episode highlights the value of networks and communities, showing how authors can build stronger connections with readers, inspired by strategies used by figures like Taylor Swift and Jesse Cole. The hosts conclude with reflections on cultivating a creative career centered on both freedom and longevity.

• Embracing the creator economy can lead to a sustainable, independent author career.

• 00:00 - Introduction to Romancing Like Swift