Approximately 6,000 tweets are shared. Everyone is talking, but not everyone has something to say. If you want your message to make a difference, you need to know how to steal the show.

Social media is filled with the noise of political hyperbole, baby photos, cheeky memes, and the play-by-play of writers who should be writing.

We overshare in the name of authenticity while complaining that our voice can’t be heard amidst the noise. When we finally get the spotlight, we fall flat on our faces or tremble with fear. The good news is we don’t have to.