If you've ever wondered why a project you worked incredibly hard on didn't land the way you hoped, this one's for you.

Dan's whole career has been shaped trying to solve one of the biggest challenges in the Salesforce ecosystem: organisations pour blood, sweat and tears into Salesforce implementations and change programs, and then nobody uses them. The training was great, the tech was great, but nobody took the time to treat the people going through the change like actual humans.

here are no pipeline diagrams or deployment strategies here. Instead, Dan and Jack get into the real reasons Salesforce adoption fails. Grief, identity, burnout, and the gap between what executives think they're building and what end users actually experience. 

Dan shares his heart, head and hand framework, the four Ps every leader needs to communicate before a go-live, and why the people who resist change the hardest are often your most valuable allies.