Brands for a Better World (formerly Evolve CPG)

075 - When Everything Goes Wrong with Sadrah Schadel of No Evil Foods

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No entrepreneurial journey is without its challenges, but even the biggest ones can be overcome with enough passion, drive, and support. Today’s guest is Sadrah Schadel, founder and CEO of No Evil Foods, a nationwide plant based protein company which she and her life partner started in their kitchen in 2014 with just $5000. After a few major hurdles which we discuss during today’s episode, they got to a point where they were weeks away from running out of money and having to shut their doors. Tune in to hear about the rise, fall, and recent rebrand of No Evil Foods!


Key Points From This Episode:

  • Factors that inspired Sadrah and her life partner, Mike, to found No Evil Foods.
  • An overview of the journey of No Evil Foods from Sadrah and Mike’s kitchen in upstate New York to a nationwide plant based meat provider.
  • Factors that are foundational to the company culture at No Evil Foods, and the award they won as a result!
  • Major hurdles that No Evil Foods has been presented with over the past few years. 
  • Sadrah shares the challenges they experienced during the process of scaling their manufacturing. 
  • How No Evil Foods differs from many other plant-based protein brands.
  • Lessons that Sadrah learned through dealing with her employees' desire to form a union.
  • The value of being transparent and showing vulnerability as a leader.
  • The rebranding that No Evil Foods has recently undergone.
  • Valuable advice for other entrepreneurs. 


    • Links Mentioned in Today’s Episode:

    Modern Species 

    Sadrah Schadel on LinkedIn

    No Evil Foods

    No Evil Foods on Instagram

    No Evil Foods on Facebook

    No Evil Foods on Twitter

    Climate Designers

    Climify Podcast on Instagram

    Gage Mitchell on LinkedIn

    Evolve CPG

    Evolve CPG Community

    Evolve CPG on YouTube

    Evolve CPG email

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    Brands for a Better World (formerly Evolve CPG)By Gage Mitchell of Modern Species
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