So, why would a boutique hub brand buy two wheel brands?

In this ep, I'm talking with long-time friend Alec White from White Industries about their recent acquisition of Rolf Prima and Astral Wheels. We dig in a bit on the strategy of acquiring what were basically their two largest customers, and what it means for the future of those brands and products.

We also talk about their business in general, how he has grown into running the company his father started when Alec was just a wee tot, and kick around some product ideas from past and future.

I always love talking to Alec, and I hope you enjoy this conversation as much as I did.

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