SEO stands for Search Engine Optimization. It has everything to do with how your club's website ranks in search engines like Google, Yahoo, and Bing. 

There are hundreds of factors that go into search engine page rankings (how close you are to the number one spot on Google) and one of the best places to start is with On Page SEO.

In this episode, Roger gives a high-level description of On Page SEO and outlines a simple best practice you can execute on immediately.