In this episode of Demand Gen Studio, we discussed how to set up effective Google Ad campaigns for B2B companies. We explore the fundamental differences between B2B and B2C advertising, including the importance of understanding the unique challenges and opportunities within the B2B space.

The discussion covers key strategies for campaign setup, how to align your offer, messaging, and audience targeting to optimize ad performance, and other practical tips for marketers looking to enhance their Google Ads strategies in the B2B sector.

00:00 Intro

01:38 Differences Between Google Ads for B2B vs B2C

09:26 Campaign Types for B2B

10:21 High Intent

20:03 Bidding for Your Brand

25:21 Bidding for Your Competitor's Brand

27:50 Adjacent Demand

34:27 Three Pillars of an Effective Campaign

47:45 Optimizing Your Campaigns

🔗 Episode Resources:

- Learn more about B2B demand generation → ⁠https://www.boundify.io/blog⁠

- Learn more about Google Ad Campaigns for B2B → https://www.boundify.io/blog/how-to-set-up-your-google-ad-campaigns-effectively

📞 Book a Free Strategy Call:

⁠https://www.boundify.io/lets-talk⁠

🎥 Subscribe to Demand Gen Studio on your favorite platform: ⁠https://www.boundify.io/demand-gen-studio⁠

👤 Connect with us on LinkedIn: ⁠https://www.linkedin.com/company/boundify/