<p>Interesting Things with JC #076: "Replacing Sierra Mist with Starry" - Explore PepsiCo's decision to replace Sierra Mist with Starry in January 2023. Understand the market challenges, legal issues, and marketing strategies aimed at appealing to younger consumers and revitalizing their lemon-lime soda offering.</p>

Interesting Things with JC #076: "Replacing Sierra Mist with Starry" - Explore PepsiCo's decision to replace Sierra Mist with Starry in January 2023. Understand the market challenges, legal issues, and marketing strategies aimed at appealing to younger consumers and revitalizing their lemon-lime soda offering.

076: "Replacing Sierra Mist with Starry"

<p>Interesting Things with JC is a new podcast mini series, with highlight on some of the more interesting historical stories, current events as well as under-told stories.</p>

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Interesting Things with JC is a new podcast mini series, with highlight on some of the more interesting historical stories, current events as well as under-told stories.

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076: "Replacing Sierra Mist with Starry"

076: "Replacing Sierra Mist with Starry"