GovComms: The Future of Government Communication

076 Should we change the name 'content marketing'? with Martin Schipany


Listen Later

Martin Schipany is a friend of contentgroup and the podcast. He presented with contentgroup at Content Marketing World's Government and Public Sector Industry Lab 2016. Martin Schipany is the head of ‘City Communications’ at the Press and Information Services for the City of Vienna in Austria. He started working for the City of Vienna as a Press Officer before becoming an editor in the Press and Information Services, eventually to rise to the head of the sub-department ‘City Communications.’ Martin recently completed a Master's thesis on implementing content marketing in local government. In this episode, Martin discusses the lessons he learnt from Content Marketing World.

...more
View all episodesView all episodes
Download on the App Store

GovComms: The Future of Government CommunicationBy contentgroup