In this episode of Demand Gen Studio, we break down how B2B companies should get started with social media, focusing on one of the most misunderstood decisions: Organic vs. Paid.

Rather than treating social media as a posting channel, we explore why social media matters in B2B, how it helps build trust and credibility, and how to choose the right approach depending on your stage, resources, and demand goals.

0:00 Intro

1:30  Understanding Organic vs. Paid Social Media

2:26  Importance of Social Media Presence for B2B

4:54 Building Trust and Authenticity on Social Media

7:15 Strategies for Organic Social Media

16:03  Getting Started with Organic Social Media

21:40 When to Start with Paid Social Media

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