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#077: Jovan Polanco - Founder of Swerve Presents, An Independent Promoter and Content Creator with a Focus on Creating a Brand with Culture
When the average concert goer goes to a show, they don’t know the difference between Live Nation, AEG Presents, or whomever else is promoting the show. They are there to see their favorite artists, or go see a great show at one of their favorite venues. Jovan Polanco, is a independent promoter, talent buyer, and content creator that’s looking to change that. As the founder of Swerve Presents, he’s looking to create a concert promotions brand with a culture and personality that fans will remember. In this conversation, we discuss the process of booking a concert, competing in a very competitive environment, strategic partnerships, brand building, and much more. This episode is the first ever live podcast, recorded at Florida International University, in Music Business 101.
To learn more about Jovan Polanco, visit http://swerve.life/.
Keep in touch:[email protected] www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://www.facebook.com/makingitwithchrisg
Credits: Host: Chris G. Producer: Jason TrosclairExecutive Producer: ONElive Creative Agency Music: Emily Kopp
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By Chris Goyzueta
4.9
9191 ratings
When the average concert goer goes to a show, they don’t know the difference between Live Nation, AEG Presents, or whomever else is promoting the show. They are there to see their favorite artists, or go see a great show at one of their favorite venues. Jovan Polanco, is a independent promoter, talent buyer, and content creator that’s looking to change that. As the founder of Swerve Presents, he’s looking to create a concert promotions brand with a culture and personality that fans will remember. In this conversation, we discuss the process of booking a concert, competing in a very competitive environment, strategic partnerships, brand building, and much more. This episode is the first ever live podcast, recorded at Florida International University, in Music Business 101.
To learn more about Jovan Polanco, visit http://swerve.life/.
Keep in touch:[email protected] www.makingitwithchrisg.com https://www.instagram.com/chrisgoyzueta/ https://www.facebook.com/makingitwithchrisg
Credits: Host: Chris G. Producer: Jason TrosclairExecutive Producer: ONElive Creative Agency Music: Emily Kopp