Whenever you see a successful brand come to light, you usually only see the external results. A new product is released, a company is purchased, another venture begins.

For these brands, however, everything you see is the result of careful planning, execution, and unified goals.

We’ve talked about goals in the past, but today we’re going to zoom out and talk big picture.

In today’s show we’ll be talking about the difference between mission and vision, why they’re important, and what it looks like when you have incredible harmony between the two.