When it comes to raising capital for your venture, the first thing you need to know is that it is NOT all about your pitch. 

Preparing to speak to investors is about a lot more than a polished pitch deck. Business owners should also understand how to outline what makes their companies Investible, including how to identify who your customers are, what they need, and how are you are solving their problems.

In this episode, Zahra Alleyne walks through the process of developing an Investible business model and what to consider when preparing to present to potential investors.