In this episode, Jules White explores the subtle yet powerful ways your website could be blocking your sales without you even realising. Whether you’re a local business or selling online, your website should be a powerful sales tool—not a static brochure.

Jules shares how small tweaks to your site’s messaging, structure, and speed can dramatically improve your conversions and ease the pressure on social media. She also talks about how your website can help solve business problems like admin and customer service, so you can spend more time doing the work you love.

Key Takeaways:

• Website as a Sales Tool: Why your website should guide visitors toward taking the next step—not leave them confused or bouncing.
• Small Tweaks, Big Impact: Strategic changes to your homepage, call-to-actions, or mobile layout can make a huge difference.
• Page Priorities: Where to start when improving your site (hint: focus on pages closest to the sale).
• Mobile Matters: Why mobile responsiveness, fast loading times and clear layouts are essential for local visibility and user experience.
• Rethinking Social Media Reliance: Why your own website content matters more than endless social media posts.

Related Episodes Mentioned:

• Episode 13 – SEO Basics - Your Essential Guide to Getting Found On Google
• Episode 28 –Exploring Social Media Minimalism: Building a Business Without the Scroll
• Episode 29 – Solving Business Problems With A Website & SEO Strategy: Is Your Website Pulling Its Weight?
• Episode 48 - Essential Elements of a High-Converting Homepage

Resources Mentioned in This Episode:

• Try Google PageSpeed Insights to check how fast your website loads on mobile and desktop
• Use TinyPNG to compress large image files before uploading to your site

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist