In this week’s episode of Anecdotally Speaking, Mark shares a story of Howard Leventhal, a Yale University social psychologist, who used behaviour change techniques to encourage senior students to get their tetanus vaccinations.

Mark first read the story in Malcolm Gladwell’s book, The Tipping Point: How Little Things Can Make A Difference. If you would like to read more about Gladwell’s book, click here: https://bit.ly/2Gz9G3E

And a reminder that we are hosting a number of public workshops at the end of October for our virtual Storytelling for Leaders and Story-Powered Sales programs. If you are interested in attending, click the link below to find out more. We are looking forward to seeing some of you there! https://bit.ly/2Sod2sS