In this enlightening episode of the Tourism Hub Podcast, host Despina Karatzias explores the transformative power of artificial intelligence in marketing and its implications for the tourism industry. Drawing on insights from industry leaders and recent research, Despina highlights the staggering growth of AI in marketing, projected to soar from $27.4 billion in 2023 to $107.5 billion by 2028. She shares the compelling quote from Paul Rotzer: "Artificial intelligence will not replace marketers, but marketers who use AI will replace those who don't," setting the tone for a deep dive into the real opportunities AI presents for small businesses and regional tourism operators.

Listeners will gain a comprehensive understanding of how AI can enhance customer engagement, streamline operations, and improve campaign effectiveness. Despina discusses real-world case studies, including how Tourism New Zealand leverages AI for personalised content, Accor Hotels utilises chatbots for customer service, and Qantas enhances loyalty programs through data-driven insights. These examples serve as inspiration for small businesses looking to harness AI without the need for extensive resources.

 

As the episode unfolds, Despina addresses common concerns about AI, emphasising the importance of maintaining human creativity and emotional depth in marketing strategies. She encourages listeners to conduct a data health check and to start small with AI tools that align with their business goals. With a focus on actionable steps, this episode is a must-listen for anyone eager to elevate their marketing efforts and embrace the future of tourism.

 

Connect with Despina Karatzias:

Website: Institute of Excellence

LinkedIn: Despina Karatzias

Instagram: @despinakaratzias

 

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Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with Institute Of Excellence.

 

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