Reading Launch! helped me to transition “old-school” sales tactics (such as the sales letter or extremely long sales pages) into today’s times with live video, social media, new media, and more. This book transformed years of schooling into practical application for today and will help no matter what level of business you are at.

This content first appeared on the Johnny's Library podcast where I dive deep into the books that have been game changers in the way I approach life and business. If you like this episode be sure to check out more from the Johnny's Library podcast!


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