In this episode, Jules White shares practical local SEO tips tailored for ecommerce businesses who want more local customers to discover—and buy from—their online shops.

Whether you offer local delivery, pop-up stalls, or click-and-collect, this episode walks through how to improve your visibility in local search results, even without a physical shopfront. Jules explains how local SEO works, why it’s easier (and often more powerful) than broader national SEO, and how to take advantage of features like Google Business Profiles, website content, and location-specific backlinks.

Key Takeaways:

• How to use a Google Business Profile (even without a shop): Why it's one of the easiest and most effective ways to appear in local search and how to optimise it with product photos, updates, and reviews.
• Adding local signals to your website: Tips on using local keywords in product descriptions, reviews, blog posts, and even image alt text.
• The power of category pages for SEO: Why these often-overlooked pages can help you rank for valuable local and product-related searches.
• Getting local backlinks and collaborations: How links from directories, events, and nearby businesses can boost your authority in your area.
• Structuring your content for search engines: From schema markup to creating location-based pages, Jules explains how to help Google understand what you sell—and where.

If you want to increase traffic and sales through your existing website, this episode is full of actionable strategies to help you grow your local presence.

Resources mentioned in this episode:

• 🎧 Episode 023: Quick Website Traffic Wins with Local SEO
• 🔍 Free Beginner's QuickStart Guide to SEO
• 📦 Join The Website Growth Club – Simple, bite-sized SEO and website tweaks to help you get more traffic and conversions

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist