The Trending Communicator

079: Make It Don't Fake It with Sabrina Horn


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In this episode, Dan has the privilege of connecting with award-winning CEO, leader, business builder, PR industry innovator and now best-selling author, Sabrina Horn. One of the youngest CEOs of her time and certainly a trailblazer for women in tech, Sabrina founded Horn Group at age 29 and rapidly grew the firm into one of Silicon Valley's leading communications agencies. In her bestselling book, Make It, Don't Fake It: Leading with Authenticity for Real Business Success, she shares the lessons she learned over her 25+ years as a CEO, starting with a hard-earned truth: faking it ruins reputations and, if it escalates, can ruin lives. She and Dan dig into the book and have a great conversation about faking it and other bad advice they've both followed from time to time. Sabrina shares workable, actionable advice for being an ethical, honest, resilient leader.

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The Trending CommunicatorBy Daniel Nestle

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