Stories connect us. They connect us to our teams, our stakeholders, our clients, and ultimately - to ourselves! In today’s episode, I invite speaker, author, and global expert in business storytelling, Gabrielle Dolan, to talk to us all about the power of stories in business. We discuss why using storytelling in your business can truly connect you with your ideal clients and how you can start sharing more of your story with your audience TODAY to get them really engaged and build your leadership brand. 

We dive into:

• [6:45] Gabrielle’s career history in corporate Australia and what led to her teaching business leaders the power of storytelling
• [8:50] Where her passion for storytelling began
• [10:00] How Gabrielle made the transition from corporate to entrepreneurship
• [14:50] Why she built a business around storytelling (and why it’s SO powerful!)
• [17:55] The 5 types of stories every business needs!
• [21:05] The BIGGEST mistake Gabrielle sees companies make when storytelling (and how to avoid it!)
• [22:15] What companies should be doing differently with their creation story
• [23:20] The REAL story of Barbie and the missed storytelling opportunity (this one might surprise you!)
• [30:25] Some of the MOST COMMON missteps when businesses use storytelling
• [33:25] The practical components of a compelling story (what you should remove and what you should bring in!)
• [39:25] Example of companies that are doing storytelling really well
• [45:35] Why she created “Jargon Free Fridays”
• [52:25] An insight you can put into action TODAY to utilize more stories in your business!

Connect with Gabrielle:

Get your FREE 7-day Storytelling Starter Kit! https://gabrielledolan.com/starterkit/

Instagram: ​https://www.instagram.com/gabrielledolan.1/

Youtube: https://www.youtube.com/channel/UClAs1ijUnlVKFTk8H4SEnmg

LinkedIn: https://www.linkedin.com/in/gabrielledolan/

Website: https://gabrielledolan.com/

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