Brandon Holmes: I want to feel confident that I have an email I can use to warm up an old relationship.

• Approach it like it’s cold outreach having them as either an advocate or a gatekeeper. They are the hero; the story should center on their goals and obstacles.
• Shorten your value into one paragraph.
• Use a clear story structure (specific for gatekeepers and advocates): Here’s where we are now, here’s where they’re going, where you can be valuable and help overcome their obstacles.
• If you don’t know their goals or obstacles, use the conversation to find it out. Ask specific problems where you can position yourself as the potential solution.

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