Arnold Academy

🔥[08-19] Advocate-led outreach that gets you through gatekeepers


Listen Later

Leonardo Oliveira: I need help figuring out how to approach a unit production manager working on Markiplier's film.

  • Five approaches in outreach:
  • Peer-to-Peer: Connect as equals by sharing similar career goals and obstacles.
  • Expert: Seek guidance, understand their story, and invite insights to help navigate your own challenges.
  • Mentor: Elevate an existing relationship into mentorship by asking for continued support and perspective.
  • Advocate: Focus on solving the gatekeeper’s problems, so your advocate can recommend you to the real decision-maker.
  • Gatekeeper: Make it about their problems and present yourself as the solution that delivers results.
  • Choose the advocate approach: show how you solve Markiplier’s problems so Adrian sees value in passing you along. 
  • Keep outreach short, focused, and framed around the stage of production, specifically, offering fresh perspective for marketing and trailers.
  • Emphasize emotional results on your narrative thread.


👉 Click here to schedule your own Hot Seat

...more
View all episodesView all episodes
Download on the App Store

Arnold AcademyBy Zack Arnold