Arnold Academy

🔥[08-19] Applying the VSA formula in any industry


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Anjan Sannidhi: I had an interaction with someone on reddit about someone that started their own production company. They posted their website in the thread for me to reach out to them. I want to discuss how I can effectively reach out to them in a way that frames my past experience in a way that makes sense towards this goal.

  • Highlight his ability to build 100% of his income from production work as inspiration for shaping your own career path.
  • VSA (Value-Story-Ask) formula still applies to your outreach.
  • Express gratitude for his generous, detailed response, pointing out the specific advice that resonated most with you for your value..
  • Continue your narrative thread with more details: connect your documentary background, starting your production company goals, and the obstacles in getting there.
  • Keep outreach simple by replying on the same platform; when needed, ask what’s the best way to connect.


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Arnold AcademyBy Zack Arnold