Arnold Academy

🔥[08-21] Make your website speak to the right people


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Julie Fahrbach: I am ready (I think) to open the wormhole conversation of how I can improve my website homepage.

  • Fix the layout issues on the desktop version of your website. Reach out to Lando for thoughts on how to address those issues.
  • Be specific on the target audience of your website: “Highly successful women in their 40s to 60s who're accomplished in both work and in life.
  • Write your copy that speaks to a very specific client (before you started working with her) using the Problem - Process - Solution - Result. 
  • The purpose of your website is not to sell your products or services. The purpose of your website is to get people to join your email list, such that you can educate them and build a relationship enough that they're gonna join your 4-week workshop.


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Arnold AcademyBy Zack Arnold