Kalika Sharma: My YouTube channel isn’t attracting the audience I want, so I’m figuring out how to shift focus without burning out or losing impact.

• Recognize that feeling like you don’t know enough is normal—the more you learn, the more you see how much there is to master, and that awareness is actually a sign of growth.
• Clearly define your target audience in your video intros, thumbnails, and descriptions so the right people know your channel is for them.
• Give your audience a clear path to connect. Add a call to action at the beginning and end of your videos that provides immediate value.
• Talk to and listen to your community to understand their struggles and create content that resonates with them.

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