Joe Dobson: I want to workshop my 'about' / brand story for my website.

• Rewrite the opening to specifically address who you help and what their most pressing problems are.
• Identify the top three problems your target audience faces, then position yourself as the solution.
• Give them information about you so they know you're relevant and useful to them. Highlight your ability to handle a variety of genres and problems for your value proposition.
• Listen to your own responses from the session to find the answers you've already provided.

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