In this episode of Beyond the Brand, I’m sitting down with Alisha, the founder of Little Pastry Shop, for a cozy, honest conversation about building a bakery from the ground up and what that journey really looks like behind the scenes.

We talk about the human behind the brand, what it’s like being a mom and a small business owner, and how authenticity shows up even on the hard days.

Alisha shares the realities of wanting to quit sometimes, how she works through those moments, and what keeps her going. We also chat about building connections with other business owners, professional contacts turning into real friendships, and navigating life as a woman in business.

We get into fun behind the scenes details like narrowing down her single macaron flavours (no more 12 at once 😂), her sourdough bagels and cream cheese flavours, top selling products, a sourdough starter class coming up, driving 2+ hours for high quality ingredients and even the possibility of going on a baking show!?!?

Plus, we touch on future collab ideas, channeling inner Barbie for The Galentine’s Market and why I decided to rebrand Life, Softly to Hey Lovely.

This episode is for anyone who loves small business stories, honest conversations, and hearing what it really looks like to build something with heart.

Mentioned in this episode:


Sunshine & Coffee Co

https://www.instagram.com/shopsunshineandcoffee?igsh=aDJrbWJ6cnQ0cnYw


Old Country Bath & Body

https://www.instagram.com/oldcountry_bab?igsh=MTl4aDdiYjA3ejEyNQ==

Grab a cozy drink and settle in 🤍

Connect With Us

Host — Robyn Mae / Bloom & Capture Co


Host Instagram: https://www.instagram.com/bloomandcaptureco

Podcast Instagram: https://www.instagram.com/thebeyondthebrandpodcast?igsh=MXY0dHE2cGd0NWN3bQ==

Facebook: https://www.facebook.com/share/1ACHhfHEdt/?mibextid=wwXIfr

Guest — Alisha / Little Pastry Shop

https://www.instagram.com/littlepastryshopygk?igsh=MXV2cnhtOTNnenZ2dQ==