Why do we think that building a business has to be hard? That the only path to success is through round-the-clock hustle? Natalie Biesel, a coach for female entrepreneurs and former brand designer, knocks this notion on its head in today’s episode.

Natalie Biesel is a brand expert and mindset coach for high-achieving female entrepreneurs. After decades of corporate work, she recently ditched her day job and pivoted her business to better align with her intentions and passions.

On this episode, Natalie shares:

• Why we need to slow down to find our highest creativity;
• What self-sabotage looks like and why it’s hard to spot;
• Small shifts we can make running a business feel better;
• How working on user-centered design projects with her former agency changed her approach to designing websites; and
• What elements of our story we should include to attract our people.

Visit Pattern of Purpose for show notes and links to resources mentioned in the show.