Sign up to save your podcasts
Or
Share 08. Ditch the Jargon and Learn How to Simplify Your Marketing Message
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
08. Ditch the Jargon and Learn How to Simplify Your Marketing Message
Are you using words like perimenopause, metabolism, hormone balance, or nervous system regulation on your sales page?
It might be costing you, clients.
In this episode of Science of a Profitable Practice, we break down a common messaging mistake in health and wellness businesses: using clinical or industry language that your clients don’t relate to.
Because while these terms are accurate, they often don’t match how your clients describe what they’re feeling. And when your messaging doesn’t feel familiar, the brain doesn’t recognize it as relevant.
The result?
People scroll, hesitate, and leave even if your offer is exactly what they need.
In this episode, you’ll learn:
- Why health and wellness messaging disconnects from client language
- How the brain uses familiar words to decide if something is relevant
- Why clinical terms can create confusion
- How to make your sales page easier to understand and act on
You’ll also get simple strategies to improve your messaging:
- Translate before you label
- Use cause-and-effect language
If you’re a nutritionist, health coach, or wellness practitioner struggling to convert interest into clients, this episode will help you say what you do in a way your audience immediately understands.
Get one short email each week with a simple strategic shift you can make to your offer, messaging, or client journey.
Get on the list HERE
Ways to Work With Me
If you have a health and wellness business looking to launch a product or drop a new one, I create AI-powered campaigns and creative direction that help you capture attention in a crowded market.
Book your 15-min call HERE
Rate, Review, & Follow on Apple Podcasts
It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode!
And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out!
Let's Connect on Instagram
yeslab.ca
This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail [email protected]
View all episodes
By Alyssa BellisarioAre you using words like perimenopause, metabolism, hormone balance, or nervous system regulation on your sales page?
It might be costing you, clients.
In this episode of Science of a Profitable Practice, we break down a common messaging mistake in health and wellness businesses: using clinical or industry language that your clients don’t relate to.
Because while these terms are accurate, they often don’t match how your clients describe what they’re feeling. And when your messaging doesn’t feel familiar, the brain doesn’t recognize it as relevant.
The result?
People scroll, hesitate, and leave even if your offer is exactly what they need.
In this episode, you’ll learn:
- Why health and wellness messaging disconnects from client language
- How the brain uses familiar words to decide if something is relevant
- Why clinical terms can create confusion
- How to make your sales page easier to understand and act on
You’ll also get simple strategies to improve your messaging:
- Translate before you label
- Use cause-and-effect language
If you’re a nutritionist, health coach, or wellness practitioner struggling to convert interest into clients, this episode will help you say what you do in a way your audience immediately understands.
Get one short email each week with a simple strategic shift you can make to your offer, messaging, or client journey.
Get on the list HERE
Ways to Work With Me
If you have a health and wellness business looking to launch a product or drop a new one, I create AI-powered campaigns and creative direction that help you capture attention in a crowded market.
Book your 15-min call HERE
Rate, Review, & Follow on Apple Podcasts
It’s super easy—just click here, scroll to the bottom, tap those five stars, and hit “Write a Review.” I’d love to know what resonated most with you in this episode!
And don’t forget to hit that follow button if you haven’t already! There’s plenty more coming your way—practical tips, inspiring stories, and tools to help you grow a business that makes a real difference. You won’t want to miss out!
Let's Connect on Instagram
yeslab.ca
This podcast is produced, mixed, and edited by Cardinal Studio. For more
For information about how to start your podcast, please visit www.cardinalstudio.co
Or e-mail [email protected]