Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy. Author Anne Bahr Thompson and USC professor Adlai Wertman provide insights and answers. More information and links in the <a href= "http://www.findingsreport.com/2018/02/20/do-gooders" target= "_blank" rel="noopener">episode guide</a>.

Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy. Author Anne Bahr Thompson and USC professor Adlai Wertman provide insights and answers. More information and links in the episode guide.

Many brands are tying themselves to charitable causes in order to win consumer affection, but is it a good business strategy. Author Anne Bahr Thompson and USC professor Adlai Wertman provide insights and answers. More information and links in the <a href="http://www.findingsreport.com/2018/02/20/do-gooders" rel="noopener noreferrer">episode guide</a>.

#08 Do-Gooders

The Findings Report is a podcast about human behavior. Each episode offers insights on the intersection of consumer trends, popular culture and psychology. Hosted by Larry Vincent and Molly Schreiber, the show features interviews with leading researchers, tastemakers and business leaders.

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#08 Do-Gooders

#08 Do-Gooders