In this episode of Product Chronicles – The Brazilian Way, Joca Torres, Fabio Duarte, and Paulo Caroli dive deep into one of the most misunderstood topics in product management: Discovery.

They explore what true discovery means, why it often gets distorted in practice, and how teams can rethink it as a continuous process of learning and risk mitigation — not a rigid phase before delivery.

Key Topics Discussed:

➡️ The difference between problem discovery and solution discovery;

➡️ Why discovery shouldn’t become a “process” but a toolkit to mitigate risk;

➡️ When discovery adds value — and when it’s just unnecessary bureaucracy;

➡️ The importance of involving engineers early in the solution space;

➡️ Why “build–measure–learn” beats endless discussion;

➡️ The danger of confusing validation with discovery;

➡️ How short feedback cycles and real user reactions drive better products;

➡️ And why, sometimes, the best discovery is just to ship and learn.

Discover how reframing discovery as a continuous mindset — rather than a checklist — can help your team deliver faster, reduce waste, and build products people truly love.