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08 – Get The Money First and Make It Easy For People To Pay
When someone makes a purchase online they are expecting to pay – but early Cremation Arrangement Websites were just emulating the in-person arrangement of Stats > Services > Forms > Payment. We changed that – and our clients loved it.
Like or share this video with your friends and colleagues.
Topics discussed / In this video:
00:41 Looking back at funeral directors and issues with asking for money
03:13 Robin Heppell’s, first part of entrepreneurship
06:55 Getting the person to make the transaction
08:06 Getting the money first
11:22 Benefits of having shopping cart on your website
12:28 Nice things about Stripe
13:38 The checkout process
15:10 Need help on your cremation website?
18:09 Google Adwords Webinar
Links and Resources Mentioned In This Episode:
TristarCremation.com
CremationConference.com
McCallGardens.com
EMarketer.com
GoFundMe.com
Stripe.com
NashvilleCremationCenter.com
LonestarCremation.com
Google Adwords Webinar
Transcription:
Brian Young: [00:26] Welcome to another episode of “The Strategy Talks” by Funeral Results Marketing. On today’s show, we’ll be talking about online payments and in particular, getting the money first. Rob, can you go into some more detail about this?
Robin: [00:41] Sure, Brian. Let’s look back at funeral directors and our issues with asking for money. Most funeral directors have this adverse relationship with money. It’s the one thing that we don’t want to talk about. I know from being a funeral director starting 30 years ago, and when it came to you’re making the arrangements it would be the last thing that you talk about.
[01:11] I can remember Tony McCall, who he was a second generation owner at McCall Bros. who I was working and he’s since passed. I remember him tell me, “Rob, there’s all those paperwork now, and it used to just be a handshake and they will just bring in the money. We won’t even have to ask for it.” Things sure have changed over time.
[01:37] Those things are getting better, especially over the last 10 to 20 years. It’s improved when we were told to start getting payment either up front or a partial payment. Again, it was new to us. Sure the owners understood why it was important for the cash flow. We’ll talk about that a little bit more.
[02:02] For the staff, it was just something uncomfortable for us. I remember when we were being coached on asking for at least getting the cash event is paid for in advance, or 50 percent down, or if at all possible getting full payment.
[02:26] When we were being told this they reminded us, “Hey, there’s other funeral homes in the states like in Chicago, where you go make the funeral arrangements with the funeral director and then your next step is with the finance manager of the funeral home who arranges the payment, whether you pay it then or make basically [laughs] lik...
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By Robin Heppell, Funeral Results MarketingWhen someone makes a purchase online they are expecting to pay – but early Cremation Arrangement Websites were just emulating the in-person arrangement of Stats > Services > Forms > Payment. We changed that – and our clients loved it.
Like or share this video with your friends and colleagues.
Topics discussed / In this video:
00:41 Looking back at funeral directors and issues with asking for money
03:13 Robin Heppell’s, first part of entrepreneurship
06:55 Getting the person to make the transaction
08:06 Getting the money first
11:22 Benefits of having shopping cart on your website
12:28 Nice things about Stripe
13:38 The checkout process
15:10 Need help on your cremation website?
18:09 Google Adwords Webinar
Links and Resources Mentioned In This Episode:
TristarCremation.com
CremationConference.com
McCallGardens.com
EMarketer.com
GoFundMe.com
Stripe.com
NashvilleCremationCenter.com
LonestarCremation.com
Google Adwords Webinar
Transcription:
Brian Young: [00:26] Welcome to another episode of “The Strategy Talks” by Funeral Results Marketing. On today’s show, we’ll be talking about online payments and in particular, getting the money first. Rob, can you go into some more detail about this?
Robin: [00:41] Sure, Brian. Let’s look back at funeral directors and our issues with asking for money. Most funeral directors have this adverse relationship with money. It’s the one thing that we don’t want to talk about. I know from being a funeral director starting 30 years ago, and when it came to you’re making the arrangements it would be the last thing that you talk about.
[01:11] I can remember Tony McCall, who he was a second generation owner at McCall Bros. who I was working and he’s since passed. I remember him tell me, “Rob, there’s all those paperwork now, and it used to just be a handshake and they will just bring in the money. We won’t even have to ask for it.” Things sure have changed over time.
[01:37] Those things are getting better, especially over the last 10 to 20 years. It’s improved when we were told to start getting payment either up front or a partial payment. Again, it was new to us. Sure the owners understood why it was important for the cash flow. We’ll talk about that a little bit more.
[02:02] For the staff, it was just something uncomfortable for us. I remember when we were being coached on asking for at least getting the cash event is paid for in advance, or 50 percent down, or if at all possible getting full payment.
[02:26] When we were being told this they reminded us, “Hey, there’s other funeral homes in the states like in Chicago, where you go make the funeral arrangements with the funeral director and then your next step is with the finance manager of the funeral home who arranges the payment, whether you pay it then or make basically [laughs] lik...