“Whatever product or service you have, lead from the front with something that’s going to allow people to step into your world”  -Nathan Chan (click to tweet)

 

How long have you been an entrepreneur? Whether you’ve been at it for years or months or maybe only days, my guest this week has some great insights and advice.

Nathan Chan is the founder of Foundr Magazine, a digital magazine focused on entrepreneurs and business leaders in the world today. He’s telling me the story of how he got the idea for Foundr Magazine and then got it off the ground and into its current digital form.

We’re also getting into the benefits of having a celebrity or well-known figure support your company, and how to ask these people to get involved. It can be scary, but asking is the hardest part!

Nathan’s sharing his Instagram expertise on how to gain momentum and knowing which users prefer which social media platforms. He’s talking about how to see where you’re getting traction before you go all in.

We’ve got so much for you in this episode, I hope you enjoy it!

 

“The higher the ticket item, the more communication, the more trust and rapport that needs to have already been built” (click to tweet) Bulletpoints

• Pay attention to what your clients are saying they want. Foundr readers kept asking for a print version, so Nathan decided to try and launch a book.
• Look for recognizable figures to support your company to raise the credibility and authority of your brand.
• Lead with something free or promos that will allow people to see the value of your brand and what the benefits of your products are before they have to seriously invest.
• Find the gatekeeper. There’s always a go-to person who knows how to contact the person you need, either a publicity person, or an assistant or someone who knows how to get to who you need.
• Don’t be afraid to ask. Just try contacting people and letting them know what your ask is. Don’t expect to get what you want, but try asking. You never know what’s going to happen.
• Test ideas to see if they get traction. Try posting on different social media sites to see where your followers are and where they get excited.
• Pay attention to product distinctions. Do you have products that fall into different price margins and value categories?
• Make sure that your audience knows about all of your products. Just because people follow you online doesn’t mean that they know what all services and products you’re offering.