There’s something we’ve been noticing in the online space a whole lot lately… And that thing?

Copycats.

In today’s episode of Unfiltered, we’re diving into a hella nuanced conversation about copycats and digging into the line between inspiration and imitation, how copying someone else’s successful strategy is doing you a ginormous disservice, AND the different ways to confront a copycat.

• 02:19 - 11:28: The different experiences each of us have had with copycats and why copycats happen when you’re an industry leader
• 11:28 - 15:51: Where we draw the line between inspiration and imitation (and why it’s damn important that you’re actually educated on the ideas you’re sharing) 
• 26:00 - 36:18: Why copying someone else is an amateur move and keeps you from building the business you want
• 36:18 - 38:21: How brand strategy can help you avoid becoming a copycat
• 38:21 - 45:06: How copying other people leads to distrust from your audience and burnout for you 
• 45:06 - 51:37: The rules we have to avoid copying anyone else
• 51:37 - 01:00:33: When (and how) to confront a copycat and when it’s better to just let it go

 

Don't forget to connect with us on Instagram! Find Han (@hannahreed.co), Fran (@thepassionscollective), and Alethea (@copywithspice).