This podcast episode is for anyone in sales, and...spoiler alert, everyone is in sales! We're all in a position of leadership and in order to be successful, part of our role is to persuade our audience to take action. Whether you're a mom, a waitress, a marketing exec, an entrepreneur or a teacher, your success depends on influencing those around you to do something or take action. And the more effective you are in your communications, the better the outcome. So what's the key to success? Is it being passionate about whatever it is you're "selling"? Is it loving what you do? No. In this episode, I share the number one tip to being more successful in your role and I bet the answer will surprise you. Enjoy!