Ryan discusses the importance of testimonials and how to use them effectively in marketing to turn them into lead-generating assets rather than just “nice to have” content. Ryan provides tips on acquiring testimonials, including giving clients a structure to follow. He also emphasises the need for both long and short versions of testimonials and suggests various places to use them. Ryan concludes by showcasing a company that uses testimonials exceptionally well.

Takeaways

• Common mistakes with testimonials include being too broad or generic and not using them enough.
• When acquiring testimonials, provide clients with a structure to follow and offer to write the testimonial for them.
• Create both long and short versions of testimonials for different marketing purposes.
• An example of a company that uses testimonials brilliantly.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/ 

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/ 

Send podcast guest pitches to: [email protected]