Ever mow a yard? You start on the edge, mow all the way around, then move in a little and make another circuit, then another, then another. It can take a while, and progress is just one row at a time, but eventually, you get it looking the way you want it. That’s the way building GreenPal has been for Bryan Clayton and his partners. It’s a nationwide online marketplace; an Angie’s List only for lawn care. Seems like a great idea, right? But even great ideas take time, and Bryan says “the graveyard of failed marketplaces is very full.” His advice? Be prepared to spend a decade to make it work. “We’re just now, six years in, figuring it out.”

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Rise Grind Repeat Podcast