In this week’s episode of Anecdotally Speaking, Shawn shares a story he first heard on the renowned This American Life podcast (Episode 668: The Long Fuse). The story details how a letter to the editor took on a life of its own and created a storm of incorrect information that people still swear by to this day. Shawn writes about this story in this blog post: https://bit.ly/3dZpIjC.

We’ve just released a new paper titled Corporate Storytelling—The Essential Guide. It explores the use of corporate storytelling within fourteen different business contexts. You can find it here: www.anecdote.com/corporate-storytelling. To celebrate, we’re also releasing a special multi-episode series of Anecdotally Speaking. Each week from next week, Shawn and Mark will be joined by an Anecdote partner, friend or client, or an expert to discuss a topic covered in the paper! We can’t wait to get started!