We all know John Gregory Olson as the #RockHot co-host of The Heart of Marketing with moi, Jayme Soulati, the ORIGINAL #RockHot whatever. Today is a special episode because I get to put John in the hot seat to pull his personal branding story from the trenches. Small Business Re-brand Every small business, and heck, even larger ones, has to endure a re-brand every now and again. John has done it now twice with an initial website migration and now with a domain change that required more content migration and starting from essentially scratch. Why Re-Brand? When you listen, you'll hear tips from a pro on the following: Whether a site migration is a negative for domain authority What is the why about whether a re-brand is necessary How podcasting has helped with writing power to revise a dead blog Naming the new entity and how message mapping is helpful Listen in today as Jayme takes the reins from John (who really doesn't like it too much), and John becomes a masterful storyteller (while still poking fun at me, heh) about rebranding his website and blog. Thanks for listening, heart marketers!