Mike Holland, an experienced artist manager, discusses the challenges and opportunities for emerging artists in today’s music industry. In this episode, he shares practical advice on building a fanbase, understanding the business side of music, and taking control of a career in a rapidly changing landscape. A grounded look at the realities of artist development and management.

Highlights:

• Exploring the dynamic shifts in the music industry and their impact on artists.
• The importance of artists acting as their own CEOs.
• Strategies for artists to maintain artistic integrity while expanding their fanbase.
• Mike's personal journey from content creation to music management.