* Chala shares the "magic formula" so that a prospective client never says "No, Thank You". * She also explains what it means to super niche, which is what every brand (including you) needs to do and how that leads to all content that you share. * I've struggled with being clear about my messaging in my business. Chala demonstrates how she helps her clients create clarity with their super niche. And, as you will hear, I have finally clarified mine now. * Chala even turns the table and begins interviewing me during this conversation.