2025 fundamentally shifted how tourism operators connect with customers. AI moved from background technology to active intermediary 70% of tourism searches now end without visiting a business website. This finale episode for 2025 cuts through the noise: what actually drove results versus what just looked busy? Despina shares the brutal clarity needed for 2026, addressing both the gradual digital transformation and the profound reminder from the Bondi Beach tragedy about what truly matters in leadership and community. Never miss a Tourism Hub Podcast

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Show hosted by Despina Karatzias and brought to you by Tourism Hub in association with the Institute of Excellence: https://www.instituteofexcellence.com

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