I'm so excited to share with you the results of my most recent launch of Project Storyline. While this was the most prepared I have ever been in a launch, there were a lot of surprising twists and turns along the way.

• Our cost per lead on our Facebook Ads was way higher than expected, however our leads ended up converting better than expected so it evened itself out.
• Our pop up Facebook group was opened earlier, yet didn't really have an increase in engagement compared to last time.
• We reached only 70% of our challenge signups goal, yet hit 90% of our sales goal.