In this episode, we talk about what it really takes to build an IIoT business case that people actually believe. Not a deck full of big numbers, but a clear story that connects technology to real operational problems. The discussion looks at where business cases often go wrong — vague benefits, unrealistic savings, or skipping the hard questions around cost, risk, and ownership. We also explore what helps instead: starting small, tying use cases to measurable outcomes, and being honest about trade-offs. It’s a calm, practical conversation for anyone trying to explain why an IIoT initiative is worth doing — especially to leaders who care more about impact than architecture diagrams. For deeper reading and more real-world insights, visit iiotblog.com.