Pricing should be a part of the overall growth strategy of your FinTech, and in today’s episode I’m going to be talking about the pros and cons of a number of different pricing models. 

If you found value in this episode, I would really appreciate if you could leave a review! My mission is to help and support as many FinTech startups as possible, and when you leave a positive review, more people can find this podcast and help their companies! If you are on Apple, just click here to review, select “Ratings and Reviews” and “Write a Review” and tell me what your favorite part of the podcast is. 

 

Today's episode:

[01:04] Why FinTech CEOs worry about charging their customers. 

[01:26] The inspiration for this episode.

[03:37] Changes that Apple and Google have made in the past few months which have affected the price of online advertising. 

[04:47] Why free models have been used as a growth strategy by many FinTechs.

[05:20] The difference between freemiums and free trials.

[06:25] When you should consider using a freemium model.

[10:40] Benefits of using a free trial model.

[12:30] Where the limitations of free trials and freemiums lie.

[13:11] An overview of subscription based models and premium memberships.  

[15:19] The downsides of free trials.

[15:46] How pricing grandfathering works.

 

Show links:

• Interested in FinTech compliance? - consider investing in the FinTech Compliance Self-Starter Package!

 

• I would love to invite you to sign up for my newsletter. If you are interested, please click here.