What happens when you've spent years building something you know can change lives… but it never seems to gain traction?

In this Diagnostic Day conversation, Sophie reconnects with Haley Nelson to unpack why a six-year mission-driven project quietly flatlined—despite years of research, proven results, and unwavering commitment.

Together, they explore a surprising distinction many practitioners never learn: sometimes the problem isn't your work. It's the business model carrying your work into the world.

In this episode, we discuss:

→ Why great solutions can still fail to gain traction

→ The hidden difference between the buyer, the decision-maker, and the end user

→ Why some business models are far harder to validate than others

→ The difference between hitting a dead end and reaching your next level of growth

If you've ever wondered why your business feels harder than it should, this episode offers a behind-the-scenes look at one of the most important startup distinctions mission-driven entrepreneurs can understand.

👁️ Work with Sophie: bio.site/ren.wellbeing

👁️ Follow along on Instagram: https://www.instagram.com/ren.wellbeing/

👁️ Everything else: https://www.ren-wellbeing.com/

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